Blog

Year: 2023

Media coverage

Chineseherald:“High 5 Summit” to Seek and Share The Essence of Health from New Zealand to The World https://www.chineseherald.co.nz/news/lifestyle/high-5/ ChinaTrade News:“High 5 Summit” to Seek and Share The Essence of Health from New Zealand to The World https://www.chinatradenews.com.cn/content/202311/28/c153921.html NBR: Chinese-owned science park developer comes to NZ with big ideas https://www.nbr.co.nz/business/chinese-owned-science-park-developer-comes-to-nz-with-big-ideas/ Exporter Today: World’s largest science park owner explores NZ opportunities https://exportertoday.co.nz/news/world%E2%80%99s-largest-science-park-owner-explores-nz-opportunities NZ Manafacturer Magazine: World’s largest science park owner to explore opportunities within NZ https://nzmanufacturer.co.nz/2023/11/worlds-largest-science-park-owner-to-explore-opportunities-within-nz/ IDEALOG: Chinese sci-tech giant Tus-Holdings eyes NZ https://idealog.co.nz/tech/2023/11/chinese-sci-tech-giant-tus-holdings-eyes-nz Farmers Weekly: Global science park leader eyes NZ opportunity https://www.farmersweekly.co.nz/technology/global-science-park-leader-eyes-nz-opportunity/ Voxy: World’s largest science park owner to explore opportunities within NZ https://www.voxy.co.nz/business/worlds-largest-science-park-owner-to-explore-opportunities-within-nz/2996/ Sunlive: NZ welcomes world’s largest Tech-park developer https://www.sunlive.co.nz/news/330193-nz-welcomes-world—s-largest-tech-park-developer.html Channellife: Tus-Holdings to explore investment in New Zealand’s tech sector https://channellife.co.nz/story/tus-holdings-to-explore-investment-in-new-zealand-s-tech-sector ITBrief: Tus-Holdings to explore investment in New Zealand’s tech sector https://itbrief.co.nz/story/tus-holdings-to-explore-investment-in-new-zealand-s-tech-sector

中医行业在新西兰国际大健康产业峰会上惊艳亮相

2023年11月24日,首届High5新西兰国际大健康产业峰会在奥克兰成功举办。本次大健康产业峰会不仅邀请了来自中国、新西兰、澳洲、印度尼西亚和新加坡的国际商贸与卫生健康部门政府机构与企业代表,还专门设置了传统医学板块,以探索与展示传统医学在维护新西兰居民健康福祉方面的独特贡献。 本次峰会邀请了四位中医师代表亮相,他们在现场主舞台和圆桌会上向与会代表和嘉宾展示了新西兰中医行业的新风貌。 在健康实践圆桌会上,新西兰针灸学会副会长、”诊余录”平台创始人奚人杰医师首先向主会场嘉宾介绍了中医在新西兰的发展情况。经过近百年的发展,新西兰的中医行业已经颇具规模,从业人员达到1000人以上,行业年产值超过1亿纽币。为了加强行业规范,保护患者合法权益,新西兰中医药管理委员会(Chinese Medicine Council, CMC)于2021年成立,负责为中医药行业进行立法和依法监管,并设置了针灸、草药、推拿、专家和特殊目的等五个注册类别。截至High5健康产业峰会举办之际,已有600余名中医师注册成为受新西兰官方认可和监管的执业中医师。 下午的中医主题研讨会邀请到了来自克赖斯特彻奇的林金洪医师和奥克兰当地的两位中医专科医师,李晓楫博士与黄焕琳医师,分别为在场嘉宾作专题分享。林金洪医师于90年代初毕业于广州医科大学,随后来到新西兰从事中医工作30余年,期间担任新西兰针灸学会常务理事及副会长近20年,见证了新西兰中医行业发展的诸多历史节点。在研讨会上,林医师结合亲身经历讲述了新西兰中医师行业从自由执业到行业协会自我监管再到CMC依法监管的发展全过程。林医师总结道,中医师注册监管发展是新西兰中医师行业规模不断扩大的结果,同时也彰显着新西兰本地居民对中医的包容接受和医疗需求逐渐增加。 李晓楫博士出身于四代中医世家,同时拥有新西兰的临床学硕士及中国医学博士学位,作为新西兰卫生部的首批中医妇产科专家,她在研讨会上向嘉宾们介绍了其30年临床工作中,如何通过中医学帮助大量本地家庭成功解决生育难题。凭借流利的医学英文、扎实的理论功底和临床经验,李博士从西医不孕不育症的病因病理机制出发,到中医攻克临床不孕不育的关键症结,结合经典医案,深入浅出地为在场行业内外嘉宾讲解了中医在妇产生殖医学中的独特作用。 黄焕琳医师同样是卫生部批准的首批中医专科专家,具有中医精神健康和中医教育的双重背景。她结合担任世界针灸学会联合会第10届执行委员的国际视野,通过比较中国与新西兰两地的中医教育现状,分析了国际化与本地化两种趋势对中医教育的深远影响。在中医教育的微观层面上,她以宏观视角展开分析,令在场嘉宾耳目一新。 两位专家的专题报告结束后,与现场嘉宾进行了积极而深入的互动。新西兰卫生部亚洲/少数民族健康与国际合作首席顾问、高级流行病学家周立峰博士对几位专家的报告做出了积极的反响,并询问了相关中医实践背后的临床与基础研究依据,期待更多先进的中医临床经验和研究成果能够在新西兰社会环境中得到验证和恰当的应用。 本次峰会的成功举办不仅为新西兰当地的大健康行业吸引到来自全球的关注与资源,也为新西兰当地中医药行业与健康产业的其他合作伙伴搭建了沟通与合作的平台。随着中医药文化“走出去”步伐加快,中医药逐渐成为中华文化走出去的先锋,增进了共建“一带一路”国家民众健康福祉的纽带。新西兰中医师完成行业自我监管向依法监管、依法执业的积极转变,将带动当地寻求健康的群众更好地认识与接纳中医药文化,同时也将带动新西兰中医药产业的进一步发展并形成独有的特色,进一步融入新西兰当地医疗体系。同其他健康产业的发展路径相似,完善监管后的中医药产业在新西兰的持续发展将成为吸引全球范围人才资源、研究资源、技术资源与投资资源的优质项目。 (奚人杰)

HIGH 5-Future Leaders Roundtable

HOST New Zealand Chinese Postgraduate Society (新西兰中国硕士博士联合会) AGENDA 15:45pm – 15:55pm: Opening & Introduction Fengze (Peter) Zhong – Coordinator of Chinese Postgraduate Society 15:55pm – 16:00pm: Leading Speech Jialin Jiang – Vice-President of Chinese Postgraduate Society 16:00pm – 16:30pm: Guests Speeches 1. Decentralized Governance for Virtual Community Xiaolin Zhang – Art History PhD of the University of Auckland Dr Xingzheng (Wilson) Pan – President of Chinese Postgraduate Society – Research Fellow of the University of Auckland 2. Trap it! A novel therapy for anti-cancer treatment Yulun (Darren) Zhang – Operation Coordinator of Chinese Postgraduate Society – Teaching Assistant of the University of Auckland 3. Young Onset Dementia: What lies ahead to care and outcomes? Gia Tan – Master of Health Science (Medicine) of the University of Auckland 4. Enhancing Healthcare through Transfer Learning in Sensor-Based Human Activity Recognition Xiaozhou Ye – Software Engineering PhD of the University of Auckland 16:30pm – 17:00pm: Networking & Q&A session Fengze (Peter) Zhong – Coordinator of Chinese Postgraduate Society SPECIAL GUESTS 1. Hon Prof Hammam Riza, Principal Engineer (Minister level) of Indonesia National Research and Innovation Agency, Rotating President of Global Advisory Committee of NEXT Federation 2. Mr Song Peng, Mentor of the G20 Young Entrepreneurs Alliance, former deputy director of the National Health Research Institute of the International Cooperation Center of the National Development and Reform Commission of China 2023 High 5 New Zealand International Health Industry Summit When: 24th November 2023 Where: Auckland, New Zealand Expo & Forums: Due Drop Events Center Gala Dinner and Awards Ceremony: Evening, The Northern Club www.highfive.nz   Registration website & QR codehttps://www.eventfinda.co.nz/2023/high-new-zealand-international-health-industry-summit/auckland/manukau-city   Exclusive Discount Code: HCPGA

HIGH 5-Renewable Energy for Green Building in NZ

HOST NZ Chinese Building Industry Association(NZCBIA) MC Mr Dylan Huang – NZCBIA Secretary General 新西兰华人建筑业协会秘书长 – International Certified Passive House Consultant 国际注册被动式建筑顾问 – NZGBC Certified Homestar Assessor 新西兰绿色建筑委员会注册评估师 GUESTS SPEAKING 12:30pm-13:00pm 太阳能-新西兰绿色建筑能源方案 Solar, New Zeland Green Building Sustainable Energy Solutions Mr Paul Lan – Director of Acclaim Electrical赞誉电气工程公司董事长 – New Zealand Chinese Electrical Industry Association (NZCEIA) 新西兰华人电气协会 会长 13:00pm-13:30pm 清洁电力能源 Renewable Energy Mr Brandon Liang – Director of Hanergy 汉能能源董事长 – New Zealand Gansu General Chamber of Commerce Incorporated新西兰甘肃总商会 会长 13:30pm-13:45pm Question & Answer 问答环节 2023 High 5 New Zealand International Health Industry Summit When: 24th November 2023 Where: Auckland, New Zealand Expo & Forums: Due Drop Events Center Gala Dinner and Awards Ceremony: Evening, The Northern Club www.highfive.nz   Registration website & QR codehttps://www.eventfinda.co.nz/2023/high-new-zealand-international-health-industry-summit/auckland/manukau-city Exclusive Discount Code: HCBIA

HIGH 5-Research & Commercialisation Networks in Developing New Technologies

HOST NZeno Limited AGENDA 14:00 WELCOME 14:05 NZENO LIMITEDHigh Health Status Pigs for Human Health:Developing gene edited organs in Aotearoa, Germany and ChinaDr Paul Tan 14:20 ZHEJIANG JIAYI BIOTECHNOLOGY INVESTMENT MANAGEMENTEstablishing Next Generation Medical Technology:the Guangzhou – Hangzhou – Auckland axisDr Dan Li 14:35 OPOBIO AOTEAROACells for Cultivated Meat – partnering with industryDr Laura Domigan 14:50 AGRESEARCH NEW ZEALANDResearch Links for a New AgriMedical IndustryDr Bjorn Oback 15:05 QUESTION & COMMENTS 15:15 CLOSE 2023 High 5 New Zealand International Health Industry Summit When: 24th November 2023 Where: Auckland, New Zealand Expo & Forums: Due Drop Events Center Gala Dinner and Awards Ceremony: Evening, The Northern Club www.highfive.nz   Registration website & QR codehttps://www.eventfinda.co.nz/2023/high-new-zealand-international-health-industry-summit/auckland/manukau-city Exclusive Discount Code: HZENO

HIGH 5-Chinese Medicine Specialists Roundtable

HOST Renjie (Jay) Xi, Master in Acupuncture and Tuina(TCM), Acupuncturist in NZAWHealth, Founder of ZEN Clinical Reflection AGENDA 15:45   WELCOME 15:50   TCMMedical Center-Thomas Lin, Past VP of The New Zealand Register of Acupuncturists (NZRA),2011-2020 Topic: From Past to Future: Registration of NZ Chinese Medicine Practitioners 16:00   Natural Harmony Clinic-Dr. Jenny Li, Chinese Medicine Specialist in Women’s health Topic: Fertility Practice in New Zealand – How we helped hundreds of families to have babies with Chinese Medicine 16:30   A.CUte.PUNCTURIST Lynn-Huanlin Lynn Huang, Chinese Medicine Specialist in Education and Mental Health Topic: The Influence of Globalization and Localization on Traditional Chinese Medicine Education: A   Comparison between China and New Zealand 16:50   QUESTION & COMMENTS 17:00   CLOSED MC Renjie (Jay) Xi Master in Acupuncture and Tuina(TCM), Acupuncturist in NZAWHealth, Founder of ZEN Clinical Reflection PRESENTER Thomas Lin Acupuncturist, Chinese Herbalist; Director of TCM Chinese Medical Centre; Committee advisor member of WFAS (World Federation of Acupuncture and Moxibustion Societies), former vice president of Acupuncture New Zealand, he has been working in ACC as the Asian Cultural Advisor, ACC treatment Provider; he has studied Chinese medicine and Western Medicine in China, he graduated in 1991 with degree of medicine, he has been practising Acupuncture and Chinese medicine in New Zealand since 1994. Dr. Xiaoji Li Phd, Chinese Medicine Specialist in Women’s health. Jenny is a fourth-generation Traditional Chinese Medicine (TCM) practitioner, hailing from a family specialized in gynaecology, fertility, and obstetrics since the 1930s. Her great-grandfather, Dr. and Prof. Sichi Li who established Chengdu University of TCM in 1936. Huanlin Huang Master in Chinese Medicine, Chinese Medicine Specialist in Education and Mental Health, Board member of Acupuncture New Zealand (AcNZ) and 10th Executive Committee of the World Federation of Acupuncture-Moxibustion Societies(WFAS) 2023 High 5 New Zealand International Health Industry Summit When: 24th November 2023 Where: Auckland, New Zealand Expo & Forums: Due Drop Events Center Gala Dinner and Awards Ceremony: Evening, The Northern Club www.highfive.nz   Registration website & QR codehttps://www.eventfinda.co.nz/2023/high-new-zealand-international-health-industry-summit/auckland/manukau-city Exclusive Discount Code: HACNZ

High 5 Café Unlocking the Future of New Zealand’s Technology Investment

| Mon, 30 Oct 2023 On October 26, 2023, the “High 5 Cafe: Unlocking the Future of New Zealand’s Technology Investment” was held online. Renowned entrepreneurs and experts from the fields of technology, finance, law, and healthcare gathered to explore the opportunities and challenges in the New Zealand technology investment sector, and to delve into the crucial role of technology in addressing global market issues. Pacific Channel, the largest deep technology investment company in New Zealand, led its portfolio of invested companies to share insights into the opportunities and explorations in the field of technology investment in New Zealand. This included discussions on the New Zealand technology investment environment and practices, energy conservation and environmental protection projects, medical monitoring equipment projects, and biomedicine projects. Representatives from leading global institutions such as Tus-Holdings, Beijing DHH Law Firm, and Singapore Economy and Management Institute provided commentary and shared their experiences and business models in the global investment arena. Kieran Jina, Managing Partner of Pacific Channel, introduced the situation of innovation and technology investment in New Zealand Kieran Jina, Managing Partner of Pacific Channel, provided an overview of innovation and technology investment in New Zealand, highlighting the broad prospects and global influence of New Zealand as a global innovation hub in the field of technology investment. He emphasized Pacific Channel’s dedication to utilizing technology to address global challenges such as health, aging population, and environmental protection. Neil Hawkes, Chief Technology Officer of New Zealand’s Vortex Power, introduced their energy-saving and environmental protection technology project Dr. Neil Hawkes, Chief Technology Officer of New Zealand’s Vortex Power, showcased the company’s innovative technologies in waste conversion and clean energy, emphasizing their potential widespread application in the current high-demand energy landscape and their contribution to the development of clean energy technology. Simon Malpas, CEO of New Zealand’s Kitea Health, introduced their medical equipment project Simon Malpas, CEO of Kitea Health in New Zealand, introduced the application of remote monitoring technology in the healthcare field to address challenges in treating chronic diseases and long waiting times for treatment. He provided a detailed overview of their newly developed medical monitoring equipment, highlighting its use of wireless charging technology for long-term attachment to patients, enabling real-time data monitoring and analysis. Mark Figgitt, CEO of New Zealand’s MARS Bioimaging, introduced their innovative biological imaging technology project Dr. Mark Figgitt, CEO of MARS Bioimaging in New Zealand, presented the company’s latest developments in nuclear technology for biological imaging equipment, emphasizing their advantages and business models in the medical diagnosis and treatment field. He particularly highlighted the company’s competitive edge with a Swiss medical equipment company and announced plans for the commencement of the first round of clinical trials in New York in the near future. Shen Quanhong, Vice President of Tus-Holdings, China, introduced the situation of Tus-Holdings Wang Fei, Deputy General Manager of TusStar, introduced the details of TusStar Shen Quanhong, Vice President of TusHoldings, provided an overview of the development and business overview of TusHoldings in technology transfer and industrialization. As the world’s largest owner and operator of science and technology parks, TusHoldings has incubated over 20,000 companies, including 94 listed companies. Wang Fei, Vice General Manager of TusStar, introduced the global business layout and investment focus of TusStar, emphasizing their investments in the healthcare sector and their plans for continued active expansion of international cooperation and exploration of investment fields and innovative directions between China and New Zealand. Jia Hui, Partner of Beijing DHH Law Firm and Assistant Chairman of the Belt and Road Service Mechanism, introduced the international investment situation of legal services Jia Hui, Partner of Beijing DHH Law Firm and Assistant Chairman and Secretary-General of the Belt and Road Service Mechanism, shared the importance of international cooperation from a legal perspective and introduced the global legal services provided by Beijing DHH Law Firm for China-New Zealand investments. Lai Chengyi, Director of the Singapore Economy and Management Institute, introduced Singapore’s practices in the field of technology investment services Lai Chengyi, Director of the Singapore Economy and Management Institute, introduced Singapore’s practices in the technology investment service sector, emphasizing the significant research and market potential for technological innovation cooperation in the Southeast Asian region. He stressed the importance of cultural communication and understanding, advocating for the effective application of technology to achieve maximum investment returns. During the Q&A session, the attendees enthusiastically discussed New Zealand’s unique advantages in industries such as public health, agricultural technology, and the digital economy. TusHoldings highlighted their layout in the healthcare field, including traditional Chinese medicine extraction, medical equipment, medical devices, and biotechnology, emphasizing the importance of technological innovation in the medical equipment sector. The participants also discussed China’s rapid development in the field of renewable energy and encouraged active exploration of cooperation opportunities between China and New Zealand. Brent Ogilvie, Founder and Managing Director of Pacific Channel, New Zealand, summarized the event     Brent Ogilvie, Founder and Managing Director of the Pacific Channel in New Zealand, emphasized New Zealand’s unique role and global influence in the field of technological innovation, expressing his lifelong mission and the company’s commitment to exploring the value of advanced science and technology. He looked forward to working with global investors and stakeholders to promote the sustainable development of New Zealand’s technology investment sector and make a positive contribution to the world. Dr. Chen Qianjun, Secretary-General of the NEXT Federation hosted the High 5 Cafe Dr. Chen Qianjun, Secretary-General of the NEXT Federation, hosted the High 5 Cafe and provided an overview of the High 5 New Zealand International Health Industry Summit. With the aim of seek and share the essence of health. NEXT Federation together with principal partners such as Fonterra and Tus-Holdings, as well as strategic partners such as the Pacific Channel in New Zealand, will jointly host the High 5 New Zealand International Health Industry Summit on 24 November, using the “Annual Summit” + “Value-Added Services” + “Investment Incubation” model to promote the development of the health industry and technology investment business.

高五咖啡解锁新西兰科技投资的未来

2023年10月26日,“高五咖啡High 5 Cafe:解锁新西兰科技投资的未来”在线上举行。来自科技、金融、法律以及医疗健康领域的知名企业家和专家共聚一堂,深入探讨了新西兰科技投资领域的机遇和挑战,探索了科技在应对全球市场问题中的关键作用。 新西兰太平洋通道(Pacific Channel,新西兰资金规模最大的硬科技投资公司)率旗下投资组合企业从新西兰科技投资环境和实践、节能环保项目、医疗监测设备项目和生物医疗项目等角度,分享了新西兰科技投资领域的机遇和探索。启迪控股、北京德恒律师事务所、新加坡经济管理学院等全球知名机构代表进行点评,并分享了他们在全球投资领域的经验和业务模式。 新西兰太平洋通道管理合伙人Kieran Jina介绍新西兰创新和科技投资领域情况 新西兰太平洋通道管理合伙人Kieran Jina从其公司与新西兰研究机构和大学合作情况切入,介绍了新西兰作为全球创新中心在科技投资领域的广阔前景和全球影响力。他强调,太平洋通道致力于利用科技解决全球性难题的使命,其中包括健康、人口老龄化和环境保护等核心议题。 新西兰Vortex Power首席技术官Neil Hawkes介绍其节能环保技术项目 新西兰Vortex Power首席技术官Neil Hawkes博士展示了公司在废物转化和清洁能源领域的创新技术,强调该技术将在当前对能源的高需求背景下得到广泛应用,并推动清洁能源技术的发展。 新西兰Kitea Health首席执行官Simon Malpas介绍其医疗设备项目 新西兰Kitea Health首席执行官Simon Malpas教授介绍了远程监测技术在医疗领域的应用,以解决慢性疾病治疗挑战和长时间等待治疗的问题。他详细介绍了新开发的医疗监测设备,该设备采用无线充电技术,能够长期贴附在患者身上,实现数据的实时监测和分析。 新西兰MARS Bioimaging首席执行官Mark Figgitt介绍创新型生物成像技术项目 新西兰MARS Bioimaging首席执行官Mark Figgitt博士介绍了公司最新研发的核技术生物成像设备,以及其在医疗诊疗领域的优势和商业模型。他特别强调了公司与瑞士医疗设备公司的竞争优势,并表示计划不久的将来在纽约开启第一轮临床试验。 中国启迪控股副总裁沈全洪介绍启迪控股情况 启迪之星副总经理王飞介绍启迪之星详情 中国启迪控股副总裁兼启迪南方总部执行总裁、启迪之星总经理沈全洪介绍了启迪控股在技术转化和产业化方面的发展历程和业务概况。作为全球最大的科技园区所有者和运营商,启迪孵化超过20,000家公司,其中包括94家上市公司。启迪之星副总经理王飞介绍了启迪之星在全球范围内的业务布局和投资重点,强调了其在健康领域的布局和投资。他表示未来将继续积极拓展国际合作,并深入探索中新投资领域和创新方向。 北京德恒律师事务所合伙人、一带一路服务机制主席助理兼秘书长贾辉律师介绍法律服务国际投资情况 北京德恒律师事务所合伙人、一带一路服务机制主席助理兼秘书长贾辉律师从法律角度分享了国际合作的重要性,并介绍北京德恒律所为中国新西兰投资提供的全球化法律服务。 新加坡经济管理学院董事赖承毅介绍新加坡在科技投资服务领域的实践 新加坡经济管理学院董事赖承毅介绍了新加坡在科技投资服务领域的实践,强调东南亚地区在技术创新合作方面的巨大研发和市场潜力。他强调了文化沟通和理解的重要性,提倡技术的有效应用,以实现最大的投资回报。 问答环节中,与会嘉宾热烈讨论了新西兰在大健康、农业科技、数字经济等产业领域的独特优势。启迪控股在回应中介绍了其在医疗健康领域的布局,包括中药提取、医疗设备、医疗器械和生物技术,并强调了医疗设备领域科技创新的重要性。与会嘉宾还讨论了当前中国在可再生能源领域的快速发展,并鼓励中新双方积极寻找合作机会。 新西兰太平洋通道创始人、董事总经理Brent Ogilvie总结发言 新西兰太平洋通道创始人、董事总经理Brent Ogilvie在总结发言中重申了新西兰在科技创新领域的独特角色和全球影响力,强调了公司和自己毕生的使命就是发掘先进科学和技术的价值,期待与全球投资人和利益相关方一起推动新西兰科技投资领域的可持续发展和对世界的积极贡献。 国际展望联合会秘书长陈谦均主持高五咖啡 高五咖啡主持人、国际展望联合会秘书长陈谦均博士介绍了高五峰会有关情况。以追求和分享健康本源价值为宗旨,国际展望联合会携手恒天然、启迪控股等首席合作伙伴以及新西兰太平洋通道等战略合作伙伴将于11月24日共同举办“高五High 5”新西兰国际大健康产业峰会,以“年度峰会”+“增值服务”+“投资孵化”模式为大健康产业和科技投资事业的发展助力。

高五咖啡热议中国电商平台与大健康产业融合发展

2023年10月10日,作为2023年首届“高五High 5”新西兰国际大健康产业峰会预热活动,第一期“高五咖啡High 5 Cafe:中国电商与大健康产业合作的当下与未来”通过线上线下相结合的方式成功举办。本次活动聚焦中国电商与大健康产业的合作,来自新西兰、中国和新加坡等国的专家和行业代表线上线下汇聚,共同探讨电商与大健康产业合作的现状、挑战和前景。 王猛:大健康产业在中国电商发展需注重ToG和ToB相结合 北京中国网传播公司康养中国频道主编 王猛 北京中国网传播公司康养中国频道主编王猛认为,大健康市场正处于迅猛增长阶段,尤其是在疫情的影响下,人们对健康意识的关注程度日益提高。基于中国社会结构和收入来源,企业在中国的电商营销工作需要注重2G和2B相结合。从健康产品科普的角度出发,目前网红作为导购主持人会发展成为专家带货。视频内容要迎合消费者自主学习的需求,客观公正,尽量详实。企业也要更关注全流程服务,不单是售后处理环节,可以尝试生活习惯引导,产生信任和粘性。在下一步策略方面,王猛主编建议,企业宜采取官方平台备书+大流量平台变现结合的策略,技术上后台实现流量互转,让企业获得有效的消费数据。中国网传播公司的优势在于携手企业敲开G端B端的大门,如中国老年大学700万学员渠道、全国总工会福利发放内部电商平台等等,均欢迎优质供应商合作。中国网传播公司还拥有丰富的产业专家资源,参与科普,参与政策解读,帮助新晋企业树立品牌形象。 荀媛利:健康类产品在中国新电商的营销框架与策略 北京全播健康事业部负责人、原字节跳动健康商业化区域负责人 荀媛利 北京全播健康事业部负责人、原字节跳动健康商业化区域负责人荀媛利结合OTC药品等健康类产品分享了中国新电商营销的框架结构。他表示,大健康产业领域涵盖了医药企业、保健食品、医疗器械等多个领域,但随着抖音的崛起,越来越多的企业开始积极寻求在线流量。荀媛利深入分析了流量和营销策略,强调一些传统的大健康产品制造商已经开始在抖音等平台上寻求外部流量并进行私域转化,通过用户粘性和复购,以提升盈利水平。他还强调了品宣效应对产品推广的积极影响。 汤婷婷:从电商数据挖掘大健康产业多元性和持续增长趋势 北京钱厚佐佑生物科技有限公司总经理、原聚美优品POP招商运营负责人/供应链负责人 汤婷婷 汤婷婷女士从数据的角度呈现了大健康产业的最新趋势,重新定义了“健康”的概念。她分享了《2023抖音健康生活新范式白皮书》和《2022年保健食品线上数据洞察白皮书》等重要研究数据。她强调健康知识的传播渠道,包括电商短视频、朋友分享以及搜索引擎的作用。此外,她还深入探讨了不同细分领域的趋势,如健康饮食、中式养生、西式保健、益生菌和运动生活。汤婷婷指出,用户越来越愿意分享他们的健康生活方式,为大健康产业提供了新的机遇和挑战。 为追求和分享健康本源价值,“高五High 5”新西兰国际大健康产业峰会致力于以奥克兰为健康产业的枢纽,以促进创新、展示尖端产品和服务,并培养强大的国际贸易伙伴关系,最终目标是促进互惠互利的全球合作关系,推动健康领域的消费全球化。国际展望联合会主办,携手首席合作伙伴恒天然及多家合作伙伴机构,首届高五大健康峰会将于2023年11月24日在奥克兰举行,包括论坛、展览和颁奖典礼等内容。峰会官网:www.highfive.nz

Chris Hipkins to visit China, a changed country and economy

Dileepa Fonseka | Tue, 20 Jun 2023 A 29-strong business delegation will accompany Hipkins to China. (Image: Getty) Things are getting tougher for food and beverage exporters to China, and New Zealand Trade and Enterprise chief executive Peter Chrisp admits it.   Chrisp, who recently returned from a trip to China, remembers the day when NZ products were flying off the shelf just because they bore the NZ brand. “Ten years ago, because we were from New Zealand, we were preferred as an imported good. And now, you have to really understand that there’s almost a preference for locally produced goods. “So that is a big shift and again, it’s a shift in consumer sentiment, associated with the rise in nationalism, and the rise of patriotism in that particular market.” Next week, the prime minister, Chris Hipkins, will travel to China with a 29-person business delegation to meet China’s president Xi Jinping, premier Li Qiang and the chairman of the standing committee of the National People’s Congress Zhao Leji. Hipkins will also give a keynote address at Peking University.   Business will be high on the agenda with trade and export growth minister Damien O’Connor and tourism minister Peeni Henare accompanying him to China and the prime minister set to be a guest at the World Economic Forum’s “Annual Meeting of New Champions” in Tianjin – colloquially referred to as WEF’s “Summer Davos”. He will also host a gala dinner event promoting NZ products and host other events targeted at international education and tourism, in Shanghai. In a press release announcing the trip, Hipkins signalled the government’s keenness to diversify NZ’s exports to China. The business delegation includes firms with well-known business ties to China like Fonterra, Zespri, Air New Zealand, Les Mills and Silver Fern Farms, but also videogame firms like PikPok and Rocketwerkz. “The export of traditional goods like dairy, meat and wood to China remains important, but it’s critical we also throw our support behind emerging sectors such as gaming and health and wellness, and the make-up of the delegation reflects our objective of diversifying the breadth of our export offering.” BusinessDesk will also be travelling to China to cover the prime minister’s week-long trip to Beijing, Shanghai and Tianjin. Hipkins said China was “a critical part of our economic recovery”, representing nearly a quarter of NZ’s exports, including being the country’s second largest source of tourists pre-covid and a source of international students. In recent months, voices from both the international education and tourism sectors have expressed their frustration at the slow bounce back post-covid.   At the Trenz tourism conference in May, Air NZ’s general manager for Asia Jonathan Zhang blamed slow visa processing times for hampering the return of tourism from China and Deloitte’s chief economist in China, Xu Sitao, highlighted NZ’s visa processing systems as a key chokepoint for Chinese tourists here too. “I think right now there’s a pretty big backlog,” Sitao told BusinessDesk in February. Universities, meanwhile, have partially blamed low international student enrolments for deficits, which are forcing staff cuts at polytechnics and universities around the country, although the University of Auckland’s Chinese enrolments are strong. For goods exporters, demand from the Chinese market is not bouncing back as strongly, or as quickly, as some expected either. Got milk? When it comes to items like dairy it is not just the slower economic recovery at play but the higher levels of domestic production.   Rabobank’s global dairy quarterly said year-on-year dairy imports into China fell by 36% in the first quarter, while domestic milk production grew 8.5% during the same period. In May, Fonterra issued a press release saying weaker Chinese demand caused a lower forecast for the farmgate milk price for 2022/23. While the co-operative expected demand there to bounce back, it wasn’t sure when this would happen.   A key factor was the stocks of milk powder China already had which were “above normal levels following increased domestic production”, according to Fonterra. People involved in foreign outreach to China during the 1990s will sometimes regale you with stories of the good old days when NZ products were held in such high esteem that managers of high-end restaurants would loudly trumpet when new stocks of NZ lamb had arrived.   For much of the current century too, a preference for foreign food and beverage products over domestic has persisted in China, partly driven by a distrust of local brands. However, in the more nationalistic post-covid era the Chinese government has become much more conscious about its own food security. Chrisp says a cultural tilt towards patriotism and nationalism means Chinese consumers are starting to prefer domestic brands to foreign ones – and not just in food and beverage either – forcing even the strongest international brands to adjust.   “When you walk around China now, and this is different from five years ago, the models are all Chinese and you definitely see a big customisation and a ‘China-fication’ of those international brands to have appeal to a local environment.” The concerns about food security have an added historic and cultural tinge to them. Hunger and famine have marked the downfall of China’s empires and have cultural significance as a bad omen.   ‘Dual circulation’ Between 2000 and 2020 the US-based Council on Foreign Relations (CFR) says China’s food self-sufficiency dropped by nearly 30%, as measured by its food self-sufficiency ratio – the percentage of food consumed domestically compared to the amount produced domestically.   By this measure, China is more dependent on foreign food production than it is on overseas oil. The country has also been a net importer of agricultural products since 2004. President Xi has been quoted as saying “the rice bowls of the Chinese people must always be held firmly in our own hand and filled mainly with Chinese grain”.   This is where China’s dual circulation strategy comes in, a move which marks a departure from the export-oriented approach the country adopted as it opened up to the world.